Awareness has been raised. The hashtag campaign is in full force. Celebrities and stars have enlisted in the fight. Bullying, in many ways, has become one of the key issues of our day. And for good reason. Bullying poses a real threat to young people all across our country. It has brought about trauma and tragedy. It is an issue that really must be addressed. However, can the pandemic of bullying be solved through celebrity shout outs and hashtags? Although all these things might raise awareness, the ultimate answer to this question is ‘no.’ The primary reason for this is that the anti-bullying message becomes convoluted and confusing when it comes from a culture of bullying. Consider the following.